Are You Managing Your Finances Right?

Professional accountants can cost you an arm and a leg to hire. But it’s also going to cost you alot if you don’t keep track of your finances correctly and mismanage your tax liabilities!

Microbusinesses are going to be cheaper and much more time efficient when taking advantage of specialized accounting software. Company owners must not spend a lot of time on the accounting chores since they need more hours to worry about the daily functions of the business. In case you are wondering whether or not to use accounting software, here are are 5 reasons to Use apps to take care of your finances and cashflow:

1. Real Time Info

Accounts are kept up to date automatically, helping you to monitor the flow of cash in and out of the enterprise with higher effectiveness, enhancing the revenue recognition procedure. The ability to observe the current state of a company’s economic position could be a huge assistance in decision making.


2. Accuracy

Reduces the possibility of errors as the software program automatically inputs most of the data for you, reducing the chance of human error. For instance, just one accounting entry is needed for every transaction as opposed to two or three when utilizing a manual system. Even the most simple bookkeeping software will give you an accurate real-time snapshot of your cashflow.

3. Upsurge in productivity

No longer do you need to use paper and pen to perform everything manually. The entire process of performing accounting is conducted with a few mouse clicks and entering of information. The system is actually programmed to perform the calculations and computations such that the simple parts are accomplished without you needing to worry too much or invest a lot of time. This minimizes lots of checking and audit time too.

4. Speed

Entering information into the accounting software is a lot more time efficient as compared to manual processing. Integrated databases for information, for example, customer details or stock records permit greater simplicity as well as speed in the organization of the accounts.

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5. Versatile

The software helps you to monitor debt and receipts, bills, expenses, generate invoice, print out check and plan transactions. It assists small business in almost all sections of accounting.

It isn’t compulsory to use accounting software for your small business, however, with so many advantages, coupled with several different options it is definitely an idea to take into account.

You Need These 6 Website Elements to Make Online Sales

Did you know that a certain website tweaks can have a dramatic impact on your monthly sales? It could be just $100, maybe $1000 or even $10,000 or more, the possibilities are endless. And if you’re not already operating in the online sales or e-commerce space, now is a great time to start. Simply put, if the company you run is offering good products, then you should totally enter the lucrative, exciting world of E-Commerce.

A clean and well functioning website can be your number one salesman – engaging website visitors and pulling them down the sales path towards payment, creating loyal customers. However, having a messy E-Commerce website will not capture the attention of visitors, or engage them enough for your brand to be recognized so that you make the sale or they will come back again. Check out these 5 elements of a great E-Commerce website to learn some areas you could improve that might make your brand skyrocket and help you hit a big payday.

1. Have a detailed description of your product, but keep it concise.
Customers need to know exactly what they are going to buy from you. In case the information about the product is confusing or leaves unanswered questions, they are not going to buy it. Check the products on your website yourself, and see main features and benefits are listed. Put yourself in place of the visitor of your website, as if you have no idea about the product. Are there enough details about it to let you decide whether you want to buy it or not?

Though you need to make the information about your product available, do not pile on paragraphs for visitors to read through. Have them well organized, in bullet points, and don’t overdo it with the description.

2. Use an appropriate on-site search engineScreenshot 3
Searching a certain feature on a website of E-Commerce and finding dozens of irrelevant results can be really frustrating. Make sure that you use reliable and efficient search engine provider on your site. A useful improvement in the search engine would be a filter to refine the search options, like price and colour, if appropriate. have great navigation and search functionality on their site

3. Make your checkout process easy to use
Think about your real life shopping. You choose a product, go to the cashier, then simply pay for it, right? Why not make the E-Commerce website checkout process as easy as that?

It is true that the process may need some more compulsory steps like choosing the shipping method and entering personal details and credit card number. But the process does not have to be hard or slow. Make it painless and quick.

4. Make the navigation user-friendly
Your whole E-commerce website must be easy to navigate. It is an important element of the 5 elements of a great E-Commerce website to make visitors want to come back. Set up menus and categories in a well-organized way with proper names, consider giving visitors the option to browse by brand, etc.

You can also have a quick way to get back on each page, and make it easy to go directly to the shopping cart, and return to search results.

I really like the navigation at End Clothing.


5. Display special offers prominently
If you’re running any special promotions or offers that your customers can take advantage of then make sure it’s easy to see and navigate to. If you’re running a sale then definitely need a button to show all sale items and ideally the optionality to further refine your search results.

Although it’s not an e-commerce website, I really like the way this accounting software company for supplier account reconciliation keep their ‘free trial’ special offer in the menu bar of their site, making it easy to see and navigate to at any point.

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6. Features and design of the shopping cart
The shopping cart design is a reminder of your website. It doesn’t only display the information in a clear way, but it has to also be effective, simple and shows the branding (company logo, colors), with a visible checkout button.

It should also include the different important info that your customers need, like promo codes, payment options, and the amount or quantity desired. The more payment options you have, the better, don’t limit the customers to only one payment method.

Top 7 WordPress Themes for 2016

The look, and feel of a website determines a lot. It can determine whether the visitor will visit the website again, whether they buy from you or trust your brand. WordPress offers over 1000 themes available for users to customize the appearance of their website. Browsing over all these themes to find exactly what you want would (obviously) take a great deal of time, so, to save your time, here are the top 7 WordPress themes for 2016



Oshine is an appealing and attractive WordPress theme that is designed to be eloquent and creative, yet easy to use. Its interaction with website applications makes it unique for single page websites, and static websites. It generates professional looking static layouts with high-resolution vistas which are compelling to the eye. It has a drag and drop feature which enables anyone to create unbelievable layouts from scratch.



avadaAvada is among the top rated word press theme with over 200,000 satisfied customers. As you can see from the picture this is a gorgeous looking theme. Its capability to let users create any design style they wish ensures the users freedom. Avada lets the user create a fully customized homepage. The single page capability lets the user align content blocks on the homepage and ensures smooth transitions. The theme output is mobile friendly and its responsiveness gives you full control over the website.


enfold theme

Enfold is a top grossing word press theme that has proved to be a pleasure to use by both WordPress pros and those who don’t know how to code. It is user-friendly and is filled with awesome interactive galleries, slideshows, tabs and toggles. Its ease to use together with its outstanding support ranks it among the top WordPress themes.



As the name suggests, this is a great theme for those without coding or technical skills and is a great option for a beginner. Uncode is an attractive and engaging theme that is visually vibrant and colorful. It is packed with an amazing set of features that make it highly interactive with pages and websites without having to write a single line of code.

Uncode is efficiently coded to be easy on the servers and load fast making it great for users with slower connections. It is also social media friendly.


shopekeeer theme

It is an excellent selection if one is planning to create an online shopping store, as the name implies. The theme has a flexible layout that adjusts slickly on different devices and screen sizes. It allows the site owner to craft an appealing website and to design the theme header to suit his or her brand. Shopkeeper also has a broad slider feature which can be used to promote a product, special package or other services.



Soledad WordPress theme has received positive responses among novices and seasoned veterans due to its quality design. It can be viewed on any device and has a total of more than 200 slider and blog layout combination options. Users can gain access to a stunning website gallery and a massive color palette.


divi ttheme

Divi is vastly known for its superior functionality and unlimited customization features. It has the Divi Builder feature which will aid the user in creating the layout they have always dreamt about. The Divi layout builder allows the user to have the ability to change almost anything in the layout such as colors, icons, page and post formats. The layout builder is built on a drag and drop interface so that even beginners can use it.

5 Reasons to Use Ad Retargeting

Ad retargeting is one of the most common marketing strategies used by digital marketers in the world of business nowadays. If you visit a particular website today, don’t be surprised if you see it again in the following days when you visit other websites –  this is an efficient way for marketers to lure you further into clicking their ads. Those who are new to online marketing might not find the idea of ad retargeting very appealing, however, here are the top 5 reasons to use ad retargeting for your websites:

Tailor Ads to Match Visitor Behaviour

With ad retargeting, you do not just simply create ads. You can create ads that are patterned according to consumer insights, which include behaviour like which pages on your site the prospect has visited as well as potentially demographics, like age group, gender, etc. With this data, you can further improve your reach by knowing your target markets better. As a result, you can offer special promotions exclusively for particular visitors or ensure your ad copy is tailored exactly to where the prospect is in the buying process. By identifying with your audience, you increase the likelihood of having them check out your products and services.

Target Market Communication

Because the concept of ad retargeting can be understood as following your audience wherever they go’, they can see your ads more often. Studies show that only about 2% of users click ads on their first visit. With ad retargeting, your audience are subconsciously reminded and drawn even more. Ad retargeting boosts the curiosity and interest of the audience. As a result, they are compelled to check out the products and services that they often see in every website they visit.

Visitor Segmentation

Using ad retargeting allows you to categorize your audience further as you go along. Depending on their consumerism behaviour, which becomes apparent throughout your ad campaigns, you can customize your copy further. Moreover, you can create specific goals to increase engagement. Consumers nowadays have become wiser. They are not easily carried away by every promotion they see on the internet, given the numerous banners they see every day. Consequently, there is a need to outsmart them every now and then.

Audience Familiarization

Instilling your brand among consumers is an important marketing play. As you create ads that showcase the benefits of your product and brand, the audience becomes more and more familiar with what they can get from your brand. By now, you definitely understand that branding is the ultimate key in the industry. Efficient branding is not just all about establishing an impressive identity. It is now more than ever about building trust and gaining your target market’s confidence.

Convenient Setup

The most notable advantage of ad retargeting is that it is cost-efficient and easy to set up. It generates more money with reduced costs. While it seems to be difficult at first, there are already step by step guidelines all over the internet on how to use ad retargeting efficiently. Familiarizing yourself with the methods of ad retargeting is no longer a barrier for you, even if you are used to traditional advertising methods.

But Ultimately….

With ad retargeting, the main idea is this: you do not just create advertisements for everyone. You also increase the likelihood of driving conversions by specifically targeting those who are have already shown an interest in your product. In this way you’re targeting warm leads only, giving you a great ROI. This is the main benefit of retargeting and why I would suggest everyone to get involved with Retargeting.

Everything You Need To Know About Affiliate Marketing

Affiliate marketing has been described in various ways but basically, they all have the same meaning. On the Internet today, affiliate marketing has solidified its place in the world of e-commerce business. Essentially, affiliate marketing is a cooperative effort between a merchant and the affiliate’s website, with the affiliate selling the product in return for a percentage of all sales.


From a merchant’s perspective, for many years now, affiliate marketing has proven to be very cost effective. By teaming up with various website owners merchants can now essentially have a World Wide Web sales staff operating strictly on commission with no other overhead. This is a very attractive scenario for the merchant or advertiser and with today’s explosive growth of online buying it has become a win-win business model for both the merchant and the website owner – the business makes extra income with zero additional effort, and the affiliate makes money without owning or producing a product or requiring any of the associated overheads.

When I work with people just getting started in affiliate marketing probably the biggest misconception that people who are just getting started have his understanding the difference between advertising and marketing.

I would say that the vast number of affiliate marketing sites that I work with and come across would be more accurately define as affiliate advertising. These sites generally will not last very long in the competitive arena of affiliate marketing. Conversely, I also work with people who go to the other extreme and believe that they have to be the “seller” of whatever product or service they feature on their website. The truly successful sites and the ones that make a good living for the website owner understand what it means to market not only their website but their affiliate product as well. Certainly, selling and advertising are components of marketing but they have to be combined in an overall approach that ultimately makes their websites sell.

In the affiliate marketing business model the affiliate is compensated for every visitor that they send to a merchant site and then purchases from the merchant a product or service being offered. Affiliate compensation can vary greatly between affiliate programs and the products that they offer – but the trend has been for affiliate commission to increase over the years as competition for good affiliates has increased, leading to commissions often at the higher end of the scale – 70-90% in some cases.

Many of the affiliate marketing programs out there today are being managed by affiliate networks. These affiliate networks are composed of various merchants and affiliates. Each having their own function when it comes to affiliate marketing. An affiliate network acts as a third-party between the merchant and the associated affiliates of the merchant. Essentially the network provides the technology to deliver the merchants campaigns and offers to the various affiliates and keep track of sales and statistics for both parties. Also, an affiliate network will collect the commission fees from the merchant and then pay the affiliates who have earned said commissions.

The benefits of being an affiliate marketer are many. The affiliate is a website owner that markets and promotes one or more merchants and their products via the affiliate program. Affiliate marketing can quite possibly provide a full-time income for the affiliate. And although much of the marketing surrounding affiliate marketing would indicate that this is not only possible but rather easy; simply isn’t true. Just like any business it takes hard work and persistence to be truly successful.

And thus begins an entirely new topic in the arena of affiliate marketing. Because without visitor’s there are no commissions. If you would like to learn more on affiliate marketing and how to become a successful affiliate marketer, watch out for the future blog posts where I’ll break down how to get started!